An Appeal to You, 1915 (colour litho)

Colour photolithograph recruiting poster published by the Parliamentary Recruitment Committee as poster No. 88, printed by Roberts and Leete Limited, London, 1915. For the first year of the war voluntary enlistment into the Army held up well, but by the end of 1915 the number of new recruits was falling. Stories of the horrors soldiers were facing discouraged men from enlisting. Recruiters therefore made a last effort to avoid instituting conscription with posters like this. Despite their best endeavours, the demand was still not met, and the Military Services Act was passed in January 1916 to introduce conscription.