The first sandwich man in Paris, 1927 (illustration)

Picturesque Paris: advertising in 1927 rue du Faubourg Saint-Denis - Advertising leaves walls and roofs to walk in the street: the first sandwich man - in this composition of Damblans in the central double page of the Catholic newspaper Le Pélerin no. 2605 of February 27, 1927, we can see a man dressed like a mountain shepherd selling cold lozenges with the help of a pony carrying advertising signs. In the foreground, a man carrying a sign on his back promoting the newspaper Le Pélerin itself, and its La Bonne Presse publishing house on Bayard Street.