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Advertisement for Le Bon Marche new store opening, 1912 (colour engraving)

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IMAGE number

CHT164294

Image title

Advertisement for Le Bon Marche new store opening, 1912 (colour engraving)

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Medium

colour engraving

Date

1912 AD (C20th AD)

Image description

Publicite pour l'ouverture de nouveaux magasins au Bon Marche; The Bon Marché Department stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who, after 1852 and with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ('Grand Magasin') in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues , mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own;

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© Archives Charmet / Bridgeman Images

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Largest available format 6455 × 4370 px 13 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB]
Large 6455 × 4370 px 547 × 370 mm 13.1 MB
Medium 1024 × 693 px 87 × 59 mm 1.2 MB

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