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Inspired by Steadman’s iconic illustrations for Hunter S. Thompson’s counterculture classic Fear and Loathing in Las Vegas (1971), the collections brings the artist’s inkwork to life in wearable form.
Ralph Steadman: “I’ve spent decades spilling ink across pages – now it’s landed on clothes. It’s messy, loud, and a bit mad. Working with Lewis and Plus44 has given my art a whole new way to run wild.”
Discover more from Ralph Steadman's collection here
For this project, Steadman produced a series of original artworks, logos, and graphics for Plus44, alongside reimagined versions of his most iconic imagery. The collection includes boxy tees, long-sleeve jerseys, oversized hoodies, tie-dye pieces and accessories – all infused with Steadman’s signature artwork.
Lewis Hamilton said: "This collab is all about pushing boundaries. Ralph’s work is bold and fearless, exactly the energy we wanted to bring. After seeing the love for the Rodeo drop, we knew we had to keep surprising people. This one’s unexpected in the best way. I’m honoured to work with Ralph and I can’t wait to see it come to life in Vegas.”
The ‘Vegas Daze’ collection launched online at Plus44.world on 19th November 2025, alongside a four-day pop-up next to XS Nightclub, Encore Esplanade, Las Vegas (19–22 November 2025). The pop-up immersed visitors in a vibrant, surreal environment that mirrors Steadman’s anarchic vision, blurring the lines between gallery and boutique.
Discover more from Ralph Steadman's collection here
