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Advertising Poster for the General Electric Company [AEG] 1910

IMAGE number
DGC696836
Image title
Advertising Poster for the General Electric Company [AEG] 1910
Artist
Behrens, Peter (1868-1940) / German
Location
Private Collection
Medium
colour lithograph
Date
1910 AD (C20th AD)
Image description

In 1881, the Berlin entrepreneur Emil Rathenau (1838-1915) acquired the license to Thomas Edison’s patent for the electric light bulb. Two years later, Rathenau founded the German Edison Company, which went on to become Germany’s General Electric Company [Allgemeine Elektricitäts-Gesellschaft Berlin or AEG] in 1887. In 1907 AEG hired Behrens as their new artistic consultant where he created a unified brand - often sited as the first seminal example of corporate identity and branding.

Photo credit
Prismatic Pictures / Bridgeman Images
Image keywords
Germany / Europe / artist / art / Berlin / advertising / advertising / poster / graphic / orthogonal / artists / geometric / triangle / composition / forms / modernism / modernist / light / advertisemnt / brilliance / illuminating / electricity / modern / illumination / grid / revolution / promoting / industrial / design / darmstadt / jugendstil

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Personal Prints, Cards, Gifts, Reference. Not for commercial use, not for public display, not for resale. Eg: Put this image on a mug or as a single print for oneself or a present for someone.
$25.00
Personal website or social media
Use in a presentation. All languages, 3 years. Personal presentation use or non-commercial, non-public use within a company or organization only.
$50.00
Corporate website, social media or presentation/talk
Use on a company website, in a company social media post/page/blog, in an app or in a corporate presentation (internal or external). Not for advertising or collateral. All languages, 3 years.
$190.00
Editorial (Books, magazines and newspaper) - standard
Print and/or digital. Single use, any size, inside only. Single language only. Single territory rights for trade books; worldwide rights for academic books. Print run up to 1500. 7 years. (excludes advertising) eg:Illustrate the inside of a book or magazine with a print run of 1,000 units
$100.00
Editorial (Books, magazines and newspaper) - extended
Print and/or digital. Single use, any size, inside only. Single language only. Single territory rights for trade books; worldwide rights for academic books. Print run up to 5000. 7 years. (excludes advertising) eg: Illustrate the inside of a book or magazine with a print run of 5,000 units
$175.00
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Copyright status
No Additional Copyright
Image Restrictions
Content within this photograph may require additional clearances (eg: trademark and personality rights) depending on Licensee's specific use of material, which may include book and magazine cover use.
Largest available format 3253 × 4200 px 2 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB] Online Purchase
Large 3253 × 4200 px 275 × 356 mm 2.1 MB
Medium 793 × 1024 px 67 × 87 mm 1.1 MB

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