Published 14/09/2023
Bridgeman Images and ElmonX have formed an exclusive partnership to revolutionise the world of NFT art. This groundbreaking collaboration combines Bridgeman Images' vast art collection with ElmonX's cutting-edge NFT technology.
The exclusive nature of this collaboration ensures that the NFTs produced will be of the highest quality and will offer a one-of-a-kind opportunity to own and appreciate rare digital artworks.
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ElmonX, NFT pioneers
ElmonX has established itself as a pioneering platform for licensed NFT art, specializing in contemporary, modern, and impressionist styles. Leveraging the power of blockchain technology, ElmonX provides a next-generation experience for art enthusiasts, offering collectibles and artefacts that redefine the way we appreciate and collect art in the digital realm.
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First-ever released NFTs with Hapshash and the Coloured Coat
Highlighting the latest addition to this partnership are four standout, never-before-seen NFTs available from 9am PT (5pm BST) on 23 September 2023 - Save Earth Now and The 5th Dimension, Leicester - based on two 1960s posters by Hapshash and the Coloured Coat, the iconic British graphic design and art duo formed of Michael English (1941-2009) and Nigel Waymouth (b.1941). Their vibrant fusion of art and music played a pivotal role in shaping the visual aesthetics of the counterculture movement. The duo became renowned in 1960s London for their silk-screen printed psychedelic posters in bold colors and intricate patterns, often used to promote concerts and events for musicians like The Who and Jimi Hendrix.
Save Earth Now emerged as an early environmental poster, conveying a message of resistance against the excessive reliance on fossil fuels and the urgent threat of global warming. For every sale of this NFT, a proportion of the proceeds will be donated to Greenpeace.
The 5th Dimension, Leicester, was commissioned by the eponymous disco club and designed in a similar style used for the London club UFO, where Pink Floyd performed in the early days.
The available NFTs will be a total of four, featuring both an Original and an Animated version for each artwork, and purchasable via ElmonX’s website. The two original printed posters date back to 1967 and are housed in the collection of London’s V&A Museum.
Digital Masterpieces: from Da Vinci's Salvator Mundi to Van Gogh's Starry Night
Other digital collectibles created under the partnership so far include: Da Vinci’s Mona Lisa and Salvador Mundi (the “world’s most expensive painting”, worth $450m), Van Gogh’s Starry Night and Rodin’s The Thinker. With meticulous attention to detail and a deep understanding of artistic significance, ElmonX has successfully transformed these celebrated masterpieces into immersive and digitally collectible experiences. Exclusive releases of limited edition digital collectibles have experienced overwhelming demand, with some collections selling out in mere seconds.
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