McDonalds – Advertising Campaign
TBWA Switzerland used royal portraits to advertise the McDonalds burgers ‘Royal with Cheese and chili’.
It was so successful TBWA followed this up by supersizing the campaign to show that McDonalds sandwich was also now available with chicken!
The First campaign with cheese and chili:
The second campaign with Chicken:
The campaign was created by the team at TBWA Switzerland
Creative Direction: Bruce Roberts, Cyrill Wirz, Thomas Ammann, Marietta Albinus
Art Direction: Angelo Sciullo
Graphic Design: Sabine Grossmann, Werner Schellenberg
Copy Writing: Cyrill Wirz, Sara Steinmann