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Growing Markets For Our Goods, 1927 (ink on paper)

IMAGE number
MAN6331318
Image title
Growing Markets For Our Goods, 1927 (ink on paper)
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Artist
Kauffer, Edward McKnight (1890-1954) / American
Location
Manchester Art Gallery, UK
Medium
ink on paper
Date
1927 AD (C20th AD)
Dimensions
102x152.5 cms
Image description

This poster is part of the "One Third of the Empire is in the Tropics" series. Image of two men standing either side of a text explaining statistics relating to goods sold and bought by the Empire. Both figures wear a skirt, a head piece and jewelrey. One holds a pineapple, the other a club and shield. Ship in the centre of the image on a black background. Above and below the figures are texts in banners. The top banner reads 'Jungles today are gold mines tomorrow'. This poster was commissioned by the Empire Marketing Board, a government department tasked with promoting trade between Britain and the Empire. It was designed to encourage British people and businesses to buy goods from Empire countries. It was intended to show that trade with Britain helped to develop African colonies and ignore their exploitation. Two African men are portrayed as contemporary stereoytypes of what Africans were assumed to look like.

Photo credit
© Manchester Art Gallery / Manchester Art Gallery / Bridgeman Images
Image keywords
1920s / 20th century / United Kingdom / Europe / Art deco (1910-1939) / art movement / empire / british empire / imperial / 20s / twenties / marketing / commerce / africa / African / colony / colonies / colonial / goods / wealth / natural resources / british / britain / empire marketing board / graphic / race / racist / racism / exploitation
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No Additional Copyright
Independent artist in copyright
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Largest available format 3667 × 2437 px 7 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB]
Large 3667 × 2437 px 310 × 206 mm 6.8 MB
Medium 1024 × 681 px 87 × 58 mm 966 KB

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