I am a graphic artist from Malmö, Sweden.
My background in advertising, graphic design and Art Direction has offered me the necessary tools and experience to explore the possibilities found in the digital world. It may sound conflicted but it helps me achieve my goal of creating work that is both minimalistic and organic. I strive to achieve that in everything I do. I also dedicate a lot of time to the details which I believe makes the whole difference and can improve any piece of work.
My creative process normally starts when I am being inspired in one way or another, usually by music or contemporary art. After that it is all about hard work, be disciplined and try different options that in the end will lead me in the right direction. I try to understand how to balance those important imperfections that can take the work to the next level.