Make mine a McRoyal with cheese


McDonalds – Advertising Campaign

TBWA Switzerland used royal portraits to advertise the McDonalds burgers ‘Royal with Cheese and chili’.

It was so successful TBWA followed this up by supersizing the campaign to show that McDonalds sandwich was also now available with chicken!


The First campaign with cheese and chili:



The second campaign with Chicken:




The campaign was created by the team at TBWA Switzerland

Creative Direction: Bruce Roberts, Cyrill Wirz, Thomas Ammann, Marietta Albinus

Art Direction: Angelo Sciullo

Graphic Design: Sabine Grossmann, Werner Schellenberg

Copy Writing: Cyrill Wirz, Sara Steinmann

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