1920s clip from Bridgeman Footage's de Laszlo archive licensed for award winning Lenor advert
Lenor has launched a European YouTube channel and has fillled it with absurdly detailed love letters to individual items of clothing. Grey Düsseldorf created the spots, each of which contains a 90-second ode to a specific garment, such as skirts, trousers, shirts and scarves. "We sourced individual clips from film makers all around the world as well as utilising stock libraries. It was a huge undertaking to source and clear these shots and the first project that we have fully produced."
For the loving ode to a scarf, a 1920s clip of a high society lady with voluminous scarf from Bridgeman Footage's exclusive de Laszlo Archive was licensed to the Director's Studio.
The advert won Best Use of Footage in an Advert at the FOCAL International Awards on 26 May 2016.
About de László Footage Archive
Brimming with the glamour, grandeur and fun of British high society in the 20s and 30s, Bridgeman is delighted to exclusively represent the previously unseen home-movies of the Hungarian painter, Philip de László.
About Focal International
The Federation of Commercial Audiovisual Libraries International is a professional not-for-profit trade association formed in 1985. The FOCAL International Awards celebrate the best use of footage across all variety of genres and media platforms, as well as those who preserve, restore and ensure that archival footage remains a vital resource to the global production community.