BMW Italia and Garage Italia Customs have created a special Edition model to celebrate the 50 years of BMW history in Italy. It does so with a pattern inspired by the oil painting Street Light by futurist Giacomo Balla, licensed from Bridgeman Images.
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We spoke with Carlo Borromeo, Head of Design at Garage Italia Customs to tell us why Bridgeman was used as a resource.
"In the jungle of the web it is very hard to find high quality material that will allow us to fully express our ideas and also be certain of respecting authors and intellectual property.
Bridgeman is quickly becoming a fundamental tool in that regard, allowing Garage Italia to produce top quality work while dealing with a comprehensive yet incredibly human service."
Futurism art movement: a need for speed
Futurism was an art movement launched by the Italian poet Filippo Tommaso Marinetti in 1909 celebrating the modern world of industry and technology.
'We declare … a new beauty, the beauty of speed. A racing motor car … is more beautiful than the Victory of Samothrace’ (the ancient Greek sculpture in the Louvre museum in Paris).
Balla's original painting hangs in the Museum of Modern Art in New York and represents a street lamp powered by electricity under moonlight. The small group of radical futurist artists also included Umberto Boccioni and Gino Severini.