Stylish homeware with a classic Bridgeman twist

 

 

Zucchi, the Italian homeware giant, through their advertising agency Lorenzo Marini, licensed three high resolution images through Bridgeman Art Library's UK office; Giorgione’s The Sleeping  Venus, Canova’s Pauline Bonaparte and Vermeer’s Girl with a Pearl Earring for a major billboard and press campaign throughout Italy.

As you can see, the out of copyright images were manipulated to great effect to humorously communicate the association of Zucchi’s latest homeware range with luxury and originality. 

 

 

 

 

 

 

Vermeer's Girl with a Pearl Earring advertising Zucchi 'pure cotton on canvas' towel
Vermeer's Girl with a Pearl Earring advertising Zucchi 'pure cotton on canvas' towel

 

 

Canova's Pauline Bonaparte with Zucchi 'handstitched' quilt
Canova's Pauline Bonaparte with Zucchi 'handstitched' quilt

 

 

Giorgione's Sleeping Venus or... Zucchi's 'Nude women with co-ordinated bed set'
Giorgione's Sleeping Venus or... Zucchi's 'Nude women with co-ordinated bed set'

 


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