Great Days Out

Due to the success of the 125 year window campaign  earlier this summer, using Bridgeman (see below), M&S have continued the retro look and feel for their  current holiday scheme 'Great Days Out' .

This campaign is driving people staying in Britain for their summer holidays so the brief was not to make it 'too St.Lucia!' 

Travel and tourism posters, from the early 20th century, iconic to the spirit of travel, are used to promote ranges of clothing and food including beach wear for the seaside and smartwear for races. 

The poster to your right depicts a detail from the 1920s illustration 'At the Races' from the somewhat risque French magazine Le Sourire.  It has been used in the window of the M&S Marble Arch branch amongst others.  


Testimonial from Tom Allison - Senior designer for M&S window campaigns

Bridgeman are excellent to work with.

We found the website very user-friendly and the sales team a pleasure to deal with... flexible and understanding of our specific needs. Responses were immediate and pricing very competitive. They are a breath of fresh air in a very niche field... !

 

M&S window display poster. At the Races (crop), illustration from 'Le Sourire', June 1932 © The Advertising Archives
M&S window display poster. At the Races (crop), illustration from 'Le Sourire', June 1932 © The Advertising Archives

 

 

Magazine illustration, 1954, English School, (20th century) Private Collection / The Advertising Archives / Bridgeman
Magazine illustration, 1954, English School, (20th century) Private Collection / The Advertising Archives / Bridgeman

 

A Return to Old Fashioned Family Values

The window display design team at M&S initially contacted Bridgeman to help find an image to promote their 125 year dine-in food campaign. They were looking for an image with retro appeal to communicate old fashioned family values and their usual source for imagery, the M&S archive, did not  'come up trumps'.

Fortunately for Bridgeman, we had only just added a batch of 1950s vintage illustration from The Advertising Archives which fitted the bill perfectly. This image featuring a 1950s housewife cheerily serving supper to her eager husband has been used on door and window stickers on 125 stores across the UK in May and June 09.     


John Bull Magazine was published in the UK from the late 1940s until the early 1960s. The cover artwork epitomizes British life of the time and forms a visual social history of the way we lived. It mirrored, in many ways, the famous Saturday Evening Post in America, with its themes of everyday family life, and no other magazine captured so beautifully the essence of 1950s middle England.  

 

 

Marks and Spencer store window on Oxford Street featuring Bridgeman/Advertising Archives image. June 09.
Marks and Spencer store window on Oxford Street featuring Bridgeman/Advertising Archives image. June 09.

 


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