EY Advertising Campaign

In Girl with a Pearl Earring c.1665-6, Vermeer used the Fibonacci sequence to create a composition of perfect proportion, harmony and beauty. The Dutch masterpiece has been licensed by EY (Ernst & Young), the global accountancy firm, to illustrate the relationship between science and art, in an advertising campaign across all media.

EY digital advertising campaign. 2016
Girl with a Pearl Earring, c.1665-6 by Jan Vermeer (1632-75) / Mauritshuis, The Hague, The Netherlands / Bridgeman Images


The art and science of audit

Stefania Michielis, Brand Marketing & Communication manager says "We have chosen five great works of art to illustrate the relationship between science and art as they pertain to auditing in today’s world. In the selected paintings the underlying patterns (the science) reveal a far deeper story than first appears and show how science has informed the artistic process.

In this way we draw a comparison between the world of art and the world of audit, where science encompasses accuracy, numerical and procedural elements, and art is the independent thought, professional skepticism and judgment applied by our people."

She goes on to say "I was very pleased with my experience dealing with Bridgeman images as they were able to understand our requirements and offer a service tailored to our needs."

Applications included advertising (in airports), social media activation and press adverts. You can see here how they digitalised the images www.ey.com/theartofaudit

outdoor advertising - airports

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digital - local advertising

 

About #EYArts

EY is a global leader in assurance, tax, transaction and advisory services.

For over 20 years, EY have been strong supporters of the visual arts, understanding that a thriving artistic and cultural environment is an integral part of a healthy community and a buoyant economy.

In 2015 their arts partnership helped Tate to realise their programme across Tate Britain and Tate Modern, with  support extended through corporate memberships at British Museum, National Gallery, RA, Tate Liverpool, Tate St Ives, V&A and many of the Plus Tate partners around the country.

The works of artists leave a legacy that stimulates the mind and challenges existing perceptions. By supporting the visual arts we provide an opportunity for our clients, our people and our alumni to be inspired, encouraging different perspectives.

By supporting the business of arts, institutions can grow, innovate and deliver their ambitious programmes and make art accessible to everyone. And that’s how we make the art world work better.


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